There was a woman in our area, who used her SM channels and blog to vent sharing very graphic issues of domestic violence and financial abuse and even though people like me witnessed what was happening to her, nobody did anything.
I’m not fully aware of her situation in regards to relatives or close friends, but what I know is that, one day, when she finally decided to leave her husband when he went to work, somehow he found out, shot her and their son and killed himself leaving no note, no explanation, just a void and guilty witnesses, like me, that silently prayed and hoped for a good outcome, but never extended a hand nor did anything to help.
I jumped on the opportunity to share All State Purple Purse’s initiative and secretly hoped to be selected to redeem my guilt and my sadness, even though I personally didn’t know her. I have decided to wear my purple purse and raise awareness in my SM Platforms.
Allstate Foundation Purple Purse is making it easier – even fashionable – to talk about domestic violence and the financial abuse that traps women in abusive relationships. The program ignites fundraising for more than 140 national, state and local domestic violence organizations. Funds raised will support life-changing financial empowerment services to help domestic violence survivors build safer lives for themselves and their families. Allstate Foundation Purple Purse aims to break the cycle of violence in our nation – one family at a time.
You can help ensure domestic violence survivors – likely someone you know – aren’t financially trapped in an abusive relationship by joining the Purple Purse Challenge. Open your heart and wallet to stand up for survivors and the organizations that serve them at PurplePurse.com.
The Allstate Foundation is investing more than half a million dollars in the Purple Purse Challenge. The more donations each nonprofit gets, the more it can compete for Allstate Foundation incentive funding. Go to PurplePurse.com between Sept. 2 and Oct. 3 to join the Challenge and help a nonprofit near you.
Donate at least $10 to any organization in the Purple Purse Challenge and you will be entered to win a daily drawing for one of three exclusive Kerry Washington designed purple purses. Learn more and read the official rules here.
Kerry Washington, Emmy-nominated actress and domestic violence activist, is serving as a Purple Purse ambassador to help raise awareness for the cause and has designed a limited-edition purple purse. The purse was created to represent the center of a woman’s financial domain and to inspire women to reclaim their financial independence. She managed the design process of her limited-edition purple purse from start to finish and incorporated on-trend shapes, details and fabrics. It’s the hottest accessory this season from a fashion perspective, but also because it’s helping make lives safer. The purse is being used by the nonprofits participating in the Allstate Foundation Purple Purse Challenge to spark conversation about domestic violence and financial empowerment in their communities.
Come and join me to help prevent other cases such as that woman, from reoccurring, raising awareness among our Latino Families as well.