Recently I had a lot of bloggers contact me and ask how they can get started working with Auto Makers. That has inspired me to share tips on how to get started!
I started three years ago, when Chevy contacted me in regards to an auto loan/review, you might say I started in style – a Chevy Camaro 2014!
Later this year I will share this story, but for now, I want to share that my passion for cars, which has followed me since teenage years in Brazil, has propelled me to devote time and effort to grow that segment because I truly enjoy sharing the cars and showing my point of view on each vehicle I have the privilege to enjoy!
So, here are my best tips to get started:
- Attend Auto Shows, visit Local dealers, create an auto tab on your blog and develop your own content before expecting brands to loan you a vehicle! It’s always about giving before receiving. Most brands will not loan a vehicle if you have never done a post, nor have an auto tab on your blog.
- Give your own perspective to a post, in my case, I’m a woman – I will not just talk about numbers and price point, I will share my point of view as a woman and what the vehicle tells me, not what is in the Monroney paper. You can find that on any website. I personally think it’s pointless to put that on a car review.
- Find local auto associations in your area, I joined IMPA, where I attend monthly events to learn and network with auto industry professionals.
- Attend Auto Shows as a press member on press day prior to opening day to connect with brands and learn what lies ahead. My plan is to attend at least two Auto Shows this year.
- Locate the Brand press or PR contacts and introduce yourself and manifest your interest in working as an auto blogger.
- Educate yourself about industry and vehicle changes and do your homework, before attending events.
- Use your social media influence to make a difference and offer the brand those numbers in exchange for the vehicle availability.
- Support other vehicle bloggers to be under the brand’s radar.
- Connect with bloggers and journalists and ask questions and ask for help!
- Do your research before offering to be a correspondent in larger auto blogs, because sometimes they will change your voice and you will have to sacrifice your style and identity to get a vehicle loan and I believe nothing is worth that!
The more I grow my auto segment, the more I believe that working to grow my content, my reviews and establishing my voice to bring a different point of view will help my community make an informed decision.
Feel free to contact me for additional questions and/or help and good luck on starting such a great and exciting segment on your blog!