I was invited to attend RVX by GoRVing, but this post is not sponsored and as usual, all opinions are my own.
Camping Season is here and I will be sharing why Latinos should go camping!
Last Week I was so happy to be invited by GoRVing to attend RVX and learn all about what’s new in the RV and Camping World!
I will be sharing some of my favorite RVs next week, but learning more about KOA’s future through their CEO Toby O’Rourke and what the future holds for this growing industry, really excited me even more!
I was honored to have some one on one time and chat with her at RVX, where she inspired me even more with her experience, vision and commitment to concentrate on diversity and the millennial market as one of KOA’S roadmaps to reach these important segments.
INTERVIEW WITH KOA’S FIRST FEMALE CEO, TOBY O’ROURKE
We talked about
- Change in camping habits & industry trends
- New prospects highlights:
- Camping and millennials, data insights and KOA’s next steps to reach that market.
- Camping and diversity growth in RV usage among Hispanics.
- We also discussed what it is that makes camping enticing to Millennials and GenXrs who are Hispanic.
KOA’s steps to address the specific needs of the this niche and large family needs:
- Get out there grants
- Campgrounds of the future: what is next on the KOA roadmap.
You can watch the full interview with KOA’s CEO Toby O’Rourke here:
Here is the Latino family I mentioned in the video, they invited me over to celebrate with them!
Best grilled tacos everrrr!
Thought you might want to see my son at our first camping experience at the KOA in Mystic, CT!
We were able to experience the Campground of the future at RVX as well!
Hope you check it out on our video!
You can read about some of my camping adventures with KOA HERE!
I can hardly wait to be back at a KOA campground!
I don’t know if I’ve shared with you guys that my husband grew up camping 6 weeks every year with his family, so camping is not only in his blood, but something he truly enjoys sharing with us!
We already have a trip booked for June, we’re heading to KOA in Colorado, But I’m hoping to be camping at least twice this year with my familia, because they LOVE it!
You can book your camping vacation and start making your own memories HERE!
Do you like to go camping?
I can’t wait to hear what you think!
As usual, give us a Trendy Shout!