I didn’t want to finish this great time of year, where we celebrate the Hispanic Culture and Latinos in General, without sharing my Hispanic Heritage Month: Great Family Cars For Latinos List.
Hispanic Heritage Month: Great Family Cars For Latinos
Let’s start by talking about what makes the Hispanic/Latinos a special car buying segment!
Hispanic Auto Buyers
The U.S. Hispanic population reached 63.6 million in 2022, up from 50.5 million in 2010, according to Pew Research.
Did you know that Latinos represent roughly 19% of the US population but account for 24% of all car sales, according to Dealer Marketing Research.
According to Hispania Cultural Marketing, Hispanic Auto Buyers Represent:
*44 Billion New Vehicle Spend
*8% Growth
*49% Likely To Buy Luxury As First New Car
Researchers also say that Hispanic buyers will purchase 8% more vehicles over the next five years, while the general market will decline by -2%.
According to IHS Automotive’s Polk market data unit, “Hispanic buyers delivered 96% of Ford and Chevrolet’s combined year-over-year retail sales growth, 33% of Nissan’s, 35% of Toyota’s and 100% of Honda’s.”
71% of Hispanic buyers buy new vehicles vs 64% of the general market and Hispanic buyers are 49% more likely to purchase a luxury vehicle as their first new car than the general market.
Hispanics buy a new car every 3.4 years. Their median age is 13 years younger than the U.S. as a whole, so they may buy 3 more vehicles in their lives than their general market peers.
Autoproyecto adds that The Hispanic Community is one of the largest and fastest-growing demographics in the United States, and their impact on various industries, especially the automotive industry, can’t be ignored.
With a purchasing power of over $1.7 trillion, Hispanics are a significant market for the automotive industry, representing a great opportunity for growth and expansion.
I thought it was important for us to understand the data, since you are already familiar with language, culture and lifestyle here on the blog, right?
But let’s go to my list, which is compiled by some of my favorites and Hispanic Car Buyers in the US as well.
Great Family Cars For Latinos
I have included in my list different sizes, not just Cars, but also SUVs, Trucks and Luxury categories to share a wide variety of vehicles Hispanics/Latinos drive, trust their family with and purchase.
I’ve also taken in consideration my personal preference after driving some of these vehicles and brands:
Toyota
I’ve chosen the RAV4 and the Corolla Cross:
You can read more about one of the RAV4 vehicles I’ve experienced HERE.
Check out my Trip to the Outer Banks driving the Corolla Cross HERE.
Hyundai
The Santa Fe & The Tucson were my choices:
You can read more about the Hyundai Santa Fe HERE.
I had the opportunity of driving the Tucson off road in Arizona! You can check it all out HERE.
Ford
We recently had a chance to experience the Ford Bronco, my adventure seeking amigos were dying to hop in and experience the bold drive.
Chevrolet
I navigated the mountains of North Carolina with the Chevy Trax, you can check it all out HERE.
Jeep
My family in Brazil loves Jeeps and they do off-road events and trails with them. So these are some my favorite Jeeps I’ve had a chance to take hiking and driving around as well:
Grand Cherokee Drive & Adventures HERE.
You can check out my winter drive with the Jeep Wrangler Sahara HERE.
We will be experiencing The Jeep Grand Wagoneer in November, so I can’t wait to share this awesome Luxury & Spacious ride with you as well!
Let’s talk about Familias who LOVE to own Trucks!
TRUCKS
Check out my my list:
Toyota
toyota Tundra
One of my favorite trucks, I’ve had a chance to drive different models/trims in the past years.
You can check my most recent experiences with the Toyota Tundra 2023 HERE and also 2022 HERE and why this is one of my favorites!
Ford
I personally have had the experience with a few Ford Trucks, but the Ford Maverick and Ford F-150 were my choices for the familia favorites:
You can read my hiking and road tripping with the Ford Maverick earlier this Spring HERE.
We had the Ford F-150 a few years ago and our family & friends loved the space and the cargo! Check it out HERE.
Chevrolet
Chevy Silverado
I have a Chevrolet Silverado coming up. Since it has been on my radar for a while, I wanted to give you a sneak peak and add that to my coming attractions for you to be on the lookout:
You can read more about the Silverado HERE and stay tuned for my own experience driving it soon!
Luxury
Lexus
Data shows that 49% of Hispanics are likely To Buy Luxury As A First New Car.
So I’ve added my recent experience in Austin with the Lexus TX, the perfect third row option at a price point that will excite & to invite you to call your familia and hit the road or make it your daily drive!
You can read all my trip last week to experience Austin and the 2024 Lexus TX HERE.
A few things to consider:
Research mentioned Subaru, Honda, Genesis and Kia as brands that Hispanic/Latinos also love , but I haven’t driven any of these vehicles recently so I decided not to include them here on this list. If you’d like to see some of these vehicles I’ve driven in the past, please do a search on the blog to see if I’ve reviewed them.
Data from research done at the end of 2022, also shows that Hispanics/Latinos were not ready for EVs or Plug in Hybrids but are slowly starting to look for Hybrid vehicles, therefore I didn’t include that segment on my list.
I will update you all on that, once I am able to read more on that segment.
I can’t wait to hear what you think of my Hispanic Heritage Month: Great Family Cars For Latinos.
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These are some amazing cars. I like Jeep perfect for long drives and for city driving.
It is nice to learn about those options! So hard to choose because everything looks amazing.
I always go for an SUV as a family car. We have an SUV now and my husband also has his coupe.
Having a family car is great for any family! Thank you for sharing your recommendations.
There’s lots of fantastic family car suggestion here. I love how spacious lots of them and how stylish they are.
This blog brilliantly combines culture and practicality by highlighting great family cars for Latinos. A perfect blend of heritage and modern living!
These are amazing looking cars, you have here on your list. I see one that I would love to have. Thanks for sharing this with us.
Some great looking cars here for Latinos and everyone. We haven’t been car shopping in a long time, but hopefully soon x
I’ll always love Jeeps! I just think the Wrangler is a great car and perfect size for me. Great list of cars..they’re all really good in different areas depending on what you’re looking for and need.
Looks like a great list of sturdy cars & they all look fun to drive!
The statistics speak volumes about the significant influence of the Hispanic community on the automotive industry. With a rapidly growing population and substantial purchasing power exceeding $1.7 trillion, it’s clear that Hispanics are a driving force in car sales. The fact that they represent 24% of all car sales, despite comprising only 19% of the U.S. population, underscores their prominence. Their inclination toward luxury vehicles and shorter purchase cycles makes them a dynamic market segment with immense potential for growth and expansion. The automotive industry should undoubtedly keep a keen eye on this influential demographic
Lots of great options here! Love how spacious everything is.
I’m planning to buy my first car next year. All this information are big help for me.
This sounds liek a great sized car with plenty of great features. I might have to upgrade mine in a year so will consider this.
You have certainly shared some great options for cars. All of them look like great drives and spacious enough to carry passengers too.
I love learning about why people make the choices they make and I had no idea that Hispanic auto buyers are 49% more likely to buy luxury as their first new car. That is really interesting to me. Personally, I think it is smart to buy a luxury car when buying a new car because when you buy a new one you should hang on to that car for as long as possible so why not make it one you will love forever? Great info, thanks for sharing!
Latina present and I have a RAV4 and my hubby a Hyundai Santa Fe. I also had a Jeep Grand Cherokee when I was in college. I recommend them all.
Those cars are absolutely gorgeous! I think they’d be great for any family. I love all the space they have.
There are some great options here, perfect for getting out and about with the family
All the cars are awesome…I love the Rav 4, it is such a good car and perfect for the family…Thanks a lot for the recos, they’re great.
I have a Santa Fe and I love it! I think from the list, my other choice would be the Rav 4. So many great vehicles on this list.
These are great options! I would choose Hyundai Santa Fe! It’s perfect for me!
This is a great list and so far, RAV 4 is also on top my own preferences. Looking forward to see a post regarding hybrids in the future. We’re looking at getting one soon.
I am in the market for a new car and my mom recently suggested a Toyota, especially a RAV4 as mentioned in this article. I’m definitely keeping it in mind!
I love Toyota! We own a Toyota SUV family car and it’s been a reliable vehicle for our regular weekend trips.
Those cars look gorgeous and comfortable, it would be lovely to travel in any one of them!
All of those cars are great and so cool! I love the Jeep Wrangler! I really like jeep-type cars.
I have the Hyundai Tucson and love it. I like the big trunk area.
I’m loving each and every one of these cars, but my favorite is the Lexus!!
You listed a bunch of fabulous vehicles. I know my mom loves her Lexus.
Some really great-looking cars on your list! I love that Lexus!