I didn’t want to finish this great time of year, where we celebrate the Hispanic Culture and Latinos in General, without sharing my Hispanic Heritage Month: Great Family Cars For Latinos List.
Hispanic Heritage Month: Great Family Cars For Latinos
Let’s start by talking about what makes the Hispanic/Latinos a special car buying segment!
Hispanic Auto Buyers
The U.S. Hispanic population reached 63.6 million in 2022, up from 50.5 million in 2010, according to Pew Research.
Did you know that Latinos represent roughly 19% of the US population but account for 24% of all car sales, according to Dealer Marketing Research.
According to Hispania Cultural Marketing, Hispanic Auto Buyers Represent:
*44 Billion New Vehicle Spend
*49% Likely To Buy Luxury As First New Car
Researchers also say that Hispanic buyers will purchase 8% more vehicles over the next five years, while the general market will decline by -2%.
According to IHS Automotive’s Polk market data unit, “Hispanic buyers delivered 96% of Ford and Chevrolet’s combined year-over-year retail sales growth, 33% of Nissan’s, 35% of Toyota’s and 100% of Honda’s.”
71% of Hispanic buyers buy new vehicles vs 64% of the general market and Hispanic buyers are 49% more likely to purchase a luxury vehicle as their first new car than the general market.
Hispanics buy a new car every 3.4 years. Their median age is 13 years younger than the U.S. as a whole, so they may buy 3 more vehicles in their lives than their general market peers.
Autoproyecto adds that The Hispanic Community is one of the largest and fastest-growing demographics in the United States, and their impact on various industries, especially the automotive industry, can’t be ignored.
With a purchasing power of over $1.7 trillion, Hispanics are a significant market for the automotive industry, representing a great opportunity for growth and expansion.
I thought it was important for us to understand the data, since you are already familiar with language, culture and lifestyle here on the blog, right?
But let’s go to my list, which is compiled by some of my favorites and Hispanic Car Buyers in the US as well.
Great Family Cars For Latinos
I have included in my list different sizes, not just Cars, but also SUVs, Trucks and Luxury categories to share a wide variety of vehicles Hispanics/Latinos drive, trust their family with and purchase.
I’ve also taken in consideration my personal preference after driving some of these vehicles and brands:
I’ve chosen the RAV4 and the Corolla Cross:
You can read more about one of the RAV4 vehicles I’ve experienced HERE.
Check out my Trip to the Outer Banks driving the Corolla Cross HERE.
The Santa Fe & The Tucson were my choices:
You can read more about the Hyundai Santa Fe HERE.
I had the opportunity of driving the Tucson off road in Arizona! You can check it all out HERE.
We recently had a chance to experience the Ford Bronco, my adventure seeking amigos were dying to hop in and experience the bold drive.
I navigated the mountains of North Carolina with the Chevy Trax, you can check it all out HERE.
My family in Brazil loves Jeeps and they do off-road events and trails with them. So these are some my favorite Jeeps I’ve had a chance to take hiking and driving around as well:
Grand Cherokee Drive & Adventures HERE.
You can check out my winter drive with the Jeep Wrangler Sahara HERE.
We will be experiencing The Jeep Grand Wagoneer in November, so I can’t wait to share this awesome Luxury & Spacious ride with you as well!
Let’s talk about Familias who LOVE to own Trucks!
Check out my my list:
One of my favorite trucks, I’ve had a chance to drive different models/trims in the past years.
I personally have had the experience with a few Ford Trucks, but the Ford Maverick and Ford F-150 were my choices for the familia favorites:
You can read my hiking and road tripping with the Ford Maverick earlier this Spring HERE.
We had the Ford F-150 a few years ago and our family & friends loved the space and the cargo! Check it out HERE.
I have a Chevrolet Silverado coming up. Since it has been on my radar for a while, I wanted to give you a sneak peak and add that to my coming attractions for you to be on the lookout:
You can read more about the Silverado HERE and stay tuned for my own experience driving it soon!
Data shows that 49% of Hispanics are likely To Buy Luxury As A First New Car.
So I’ve added my recent experience in Austin with the Lexus TX, the perfect third row option at a price point that will excite & to invite you to call your familia and hit the road or make it your daily drive!
You can read all my trip last week to experience Austin and the 2024 Lexus TX HERE.
A few things to consider:
Research mentioned Subaru, Honda, Genesis and Kia as brands that Hispanic/Latinos also love , but I haven’t driven any of these vehicles recently so I decided not to include them here on this list. If you’d like to see some of these vehicles I’ve driven in the past, please do a search on the blog to see if I’ve reviewed them.
Data from research done at the end of 2022, also shows that Hispanics/Latinos were not ready for EVs or Plug in Hybrids but are slowly starting to look for Hybrid vehicles, therefore I didn’t include that segment on my list.
I will update you all on that, once I am able to read more on that segment.
I can’t wait to hear what you think of my Hispanic Heritage Month: Great Family Cars For Latinos.
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